Dairy Farmers Masterbrand Campaign


Launched in 2023, this campaign was the first time Dairy Farmers had attempted a Master Brand campaign designed to bring together all of their sub-brands.




Manifesto



Like scenes in a film, life is full of memorable moments.
Some big.
Some small.
Some fun.
Some frustrating.
Some happy.
And some, heartbreakingly sad.
In this unpredictable life we don’t always get to choose.
Because it’s rarely something we can control.
And that’s why we often reach for the little comforts that we can.
Those grounding rituals of food and drink that accompany life.
That make good situations more enjoyable.
Tough ones more bearable.
And fun ones, well, more fun.
So, good or bad.
Boring or bizarre.
And everything in between.
Dairy Farmers are – Made for moments like these.


OOH





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